Is Drake's MARKETING STRATEGY the right one?

We live in a world where information travels very fast and with the power of social media, it reaches a large amount of people who are bombarded with new trends every single day... Let's take Migos' "Bad and Boujee" for example. That song has been memed sooo many times... even the elderly know about the song a will probably say "drop top" after you say "raindrop" to them first. Should Drake implement new marketing strategies to his game or is he already the biggest thing in the rap game right now?

Personally, I think Drake should be more "generous" in his approach to music. Apple Music, paying for every single, no interviews on YouTube, no strong social engagement with fans... I mean look, if you're Drake, you can obviously afford doing that, without losing any fans, but I think he should be more out there for the fans. He should put out some singles or freestyles here and there for free on Soundcloud or put it as a free download, like Logic or Migos do, for example. XXXTENTACION puts all his music on Soundloud and everyone can listen to his stuff, which is one of the main reasons why he blew up and became extremely popular in a short period of time. Drizzy is going for "less is more" and wants to keep his fans excited all the way through, but I would like to see him getting more involved in interraction with fans. His short film "JUNGLE" is something I really enjoyed as that was really a step out of his comfort zone, and I think fans want more of Drizzy involed in not only music, but also in every form of art, films included. Oh, and he should allow more of his songs on YouTube, as well... I mean, why not? There are a lot of moments when you have a 16gb iPhone and want to play a Drake track to your friend, but... there aren't any on the internet :(.


What do you think? Do fans appreciate when the artist is generous and gets engaged with the fans or do they just care about the music, and are willing to buy the music on iTunes?