Is Drake's MARKETING STRATEGY the right one?

We live in a world where information travels very fast and with the power of social media, it reaches a large amount of people who are bombarded with new trends every single day... Let's take Migos' "Bad and Boujee" for example. That song has been memed sooo many times... even the elderly know about the song a will probably say "drop top" after you say "raindrop" to them first. Should Drake implement new marketing strategies to his game or is he already the biggest thing in the rap game right now?

Personally, I think Drake should be more "generous" in his approach to music. Apple Music, paying for every single, no interviews on YouTube, no strong social engagement with fans... I mean look, if you're Drake, you can obviously afford doing that, without losing any fans, but I think he should be more out there for the fans. He should put out some singles or freestyles here and there for free on Soundcloud or put it as a free download, like Logic or Migos do, for example. XXXTENTACION puts all his music on Soundloud and everyone can listen to his stuff, which is one of the main reasons why he blew up and became extremely popular in a short period of time. Drizzy is going for "less is more" and wants to keep his fans excited all the way through, but I would like to see him getting more involved in interraction with fans. His short film "JUNGLE" is something I really enjoyed as that was really a step out of his comfort zone, and I think fans want more of Drizzy involed in not only music, but also in every form of art, films included. Oh, and he should allow more of his songs on YouTube, as well... I mean, why not? There are a lot of moments when you have a 16gb iPhone and want to play a Drake track to your friend, but... there aren't any on the internet :(.


What do you think? Do fans appreciate when the artist is generous and gets engaged with the fans or do they just care about the music, and are willing to buy the music on iTunes?

Drake - Free Smoke (More Life Track #1) Review

"Free Smoke, Free Smoke ayyy"... Now, this song is a nice introduction to an album (at least for me...)! It's catchy, it has elements of everything and it's not too long to bore you right at the start of the album, but it's also not too short to show you too little. The song starts rather interesting, with clean vocals from a lovely lady named Nai Palm. At first, I thought this track was going to be just a short interlude, without Drake on it, just to set the mood for this record, but after the clean vocals right at the start, the bass started poppin' and Drake came out with some fire! I was pleseantly surprised as I was not expecting that at all.


He starts the track with some fire, as always...

Though, I feel like chorus could have been a bit better and contain a few more interesting rhymes rather than just being "Free smoke, free smoke ayyyy"...

The high point of this song is this verse, which is absolutely ON FIRE! I especially like those KD references.

All in all, a pretty solid start to this "playlist", I would say...

"MORE LIFE" - First listen

I gotta say, after "Views", we all thought Drake became a lot softer and that his "If You're Reading This..." days are over. I mean, I really dig "Views" as the album is a lot different and has a really lovely vibe to it, as Drake said, it represents Toronto during different seasons, so that's why there are a lot of mood changes. But, hearing the first track from "More Life", I immediately thought: "Old Drake is back". The first track "Free Smoke" (which I actually thought was going to be a short interlude, like an introduction to this album) turned out to be a real banger and I was smiling throughout the whole song. The second one, "No Long Talk" was also a banger and the bass was just poppin'. The following few tracks were definitiely a bit Views-esque, which I really liked, personally, with a few interesting short interludes. I really like the beat on the track "4412", but I was dissapointed Drake didn't even have a single verse on it. Personally, I think Drake's high pitch singing would fit in really well in that beat. Then the song "Gyalchester" came on and we were back to the same vibe we had on the beginning on this album. The song "Portland" contains two great collaborations (Quavo & Travis Scott, but hey it's Drake, he can get anyone he wants on his song...) and the beat is off the charts (I really recommend checking it out). Generally, I'm really surprised by the beats on this album and the next few songs prove that ("Sacrifices", "Nothings Into Somethings", "KMT").  Another thing that stood out on this album for me was the track "Can't Have Everything" which has the same beat as the track "Back To Back" Drake did a few months ago while that Meek Mill beef era, which is not a bad thing, of course, the beat is powerful AF. The track near the end of the record called "Ice Melts" ft. Young Thug also caught my year and I was just smiling throughout the whole track... It's just very relaxed, funny song that was record purely for fun with zero expectations (at least that's what seems to me...) And that would be it for the first listen, I'm definitely going to listen to this thing a loooot more and I'll definitely be enjoying it throughout the year. There are many songs (22 to be precise) on this record and I think Drake has really put out an album which will keep the fans satisfied for at least another year.